Legal and Ethical of Business - IP 5 Research Paper

Legal and Ethical of Business - IP 5 - Research Paper Example This paper will research and comparatively analyze the challenges faced by McDonalds and Starbuck in India and China respectively. McDonald’s got engaged into the Indian market in 1996. This entry was in a form of a joint venture between local restaurants in both western India and northern India. This entry was expected to increase the customer base for the company. Having used the local partners, McDonald was sure to have little if any resistance in the industry. This is because it was expected that the taxes and duty issues related to foreign companies would be relatively affordable. Whereas this was not far-fetched, several other challenges became of greater concern. First, the political system in India is not so friendly. Even with the local support, the government still find loopholes to overtax the foreign entities even when partnered. The brand duty is exorbitant, and all profits are taxed for foreign firms (Chari, 2013). Further, violent destruction of hotels was also witnessed as fueled by the politicians and community leaders. For Starbuck, the political system in China is more strict but relatively transparent. From the beginning, industries and activities are either encouraged, restricted or prohibited. Establishing a business, therefore, requires initial certification (Gaff, Choy, & Chan, 2012). Following 2008 poisoned milk scandal, China has enacted more stringent laws on food and beverages companies and Starbuck almost got kicked out of the country only a few years since its entry. This contributed greatly to the loss of competitiveness in the global luxury markets especially in the large cities in China. However, the management sought to reverse this situation by partnering with real estate agencies in the country to establish shops in cheaper locations and closer to people’s residential areas. Socially and ethically, McDonald had a variety of challenges. The

Idealism as an approach in international politics is simply naivety, Essay

Idealism as an approach in international politics is simply naivety, do you agree - Essay Example The synchronization of the local and international policies can lead to improved success and ease of integration. Idealism is based on personal values are integrated into social values (Connelly & Panagakou, 2010, p. 56). In spite of having the best values and approach in domestic issues, idealism has failed to the replicated in the global arena because of the difficulty in transforming the values. The concept of idealism has not been effective in handling the global conflicts based on several issues affecting countries. The capitalistic nature of countries has made the challenge extremely difficult. Countries currently focus on what will benefit them and not on idealistic values. The creation of allegiance between countries is based on country’s interest and not values (Tomuschat, 2010, p. 45). For instance, the continual negativity and difference in stance between Russia and America is a product of interests and not values. These interests affect the development of values an d principles guiding the countries. Since the development of the concept of idealism, several issues affected the society that in turn influenced the social values. Failure of idealism The failure of idealism can be linked with the events after the First World War because it failed to capture the issues affecting society. In fact, the postwar issues were not addressed by the idealism present by the international policy. The failure to address the relationship status of the countries affected the nature of international development, which in turn affects the countries around the world. Idealism is dependent on personal and state values and policies which depended on the interest of the nation (Podany, 2010, p. 136). During the First World War, it is estimated that over sixty million civilian and military causalities which led to the development of a new political theory. According to idealist theory, a lasting peace is constructed around the elimination of war. The argument of the id ealist is that the war was caused by defects in the process of real politics. The result of the ideology is the creation of the new organization called The League of nations. The League of Nations was an international organization focusing on control and moderation of the individual states’ actions against each other. The approach was supported by the initiation of international treaties (Perkins, 2013, p. 113). The aim of the international government was to limit weapons while maintaining collective security and renouncing the use of war as a national policy. The League of Nations did not achieve success because after the First World War, the Second World War occurred and the development of other inter-nation aggression and war. The failure indicated the non-relevance of the idealist approach employed after the First World War. Human reason as a basis of idealism Idealism relies on human reason as the foundation of its development. The philosophical basis of the Wilsonâ€⠄¢s peace law was borrowed from Bentham’s idea, which was developed a century earlier. The placement of faith in the power of reason, public opinion, individual liberty and social openness as the key values to the idealistic principles led to failure. The concept rejected secret negotiations and alliances which is a prevalent feature in the current international relations. The main principle was the reliance on the human reason (Tomuschat, 2010, p. 13). Human reason allows an

Care of Confused Client | Case Study

Care of Confused Client | Case Study CARE OF A CONFUSED CLIENT CLIENT PROFILE Human Immunodeficiency Virus (HIV) is a virus spread through body fluids and effects cells of the immune system called CD4 cells or T cells. HIV destroys these cells reducing the body’s ability to fight infection. When this happens the HIV virus is then knows as acquired immunodeficiency syndrome (AIDS). When a client has AIDS they can have symptoms such as forgetfulness, confusion and difficulty paying attention. This occurs when the HIV virus has infected the brain causing a condition known as AIDS Dementia Complex (ADC). When a client presents with ADC as a healthcare provider the key aspects of writing up these clients care plans would have a strong emphasis on safety. (Centres for disease control and prevention 2014) John not his real name for privacy reasons is a client who recently presented to the facility where i work with AIDS and has been showing signs of ADC which has made his home life very hard to manage and increasingly unsafe. The ADC has left John with episodes of confusion. As a new client i must first put together Johns care plans as they are vitally important in determining Johns care. These care plans also assist the multidisciplinary team ensure Johns mental and physical needs are met. As a confused client, John may lack the capacity to process the basic activities of daily living (ADL). Therefore as a healthcare provider i would also have to act as an advocate to ensure his needs were met. This can be ensured on a day to day basis by gaining the respect of John and by including him and by gaining his consent on any decisions concerning his care. This may include implementing all relevant care plans. John’s personal hygiene is important in promoting his positive self-image. This can be achieved by the following steps: Always ensure his hands are washed after toileting His face is washed daily He has regular baths or showers His teeth are brushed twice daily John may not want to allow me to carry out some of these duties but to ease the situation i may take a few steps to help in Johns care. Use pleasant smelling shampoo, bubble bath or soap Play music that John likes Always explain as you carry out tasks Be sensitive to Johns mood Always check toilet to ensure it is in working order and the bathroom is not too cold Enquire how John prefers to have these tasks completed (ie bath or shower) Always let john help as much as he can Nutrition care is also very important because the healthier John is physically the less confused he may become. This can be achieved by ensuring John eats regular meals. Sometimes because John is confused he will refuse to eat so it is important the nutritionist is informed in order to provide supplements which can substitute for solid foods. This is vitally important as to force feed clients is unethical so therefore it would be more beneficial to encourage supplement drinks. A urinary output and bowel movement chart is also an essential part of Johns care plan as it helps the multidisciplinary team regulate John’s bodily functions to prevent him from getting constipation or dehydration which would leave John who is confused more confused. Sometimes John may not have the ability to control his own intake of solids or liquids (ie too much or too little) so it is important for a fluid and solids chart to help balance his bodily needs. Falls risk assessments should also be completed and put in practice to ensure Johns safety when he is carrying out his basic activities of daily living. Always assist John when he is attending bathroom or having to move from one area to another Ensure bathroom is clear of clutter when taking John to bathroom for washing or toileting Remove all clutter from Johns bedside (ie ensure all cables are tidied away and walking frame if needed is within his reach ) Ensure John has suitable footwear (ie good fitting with rubber soles to prevent slips) Ensure all bathroom fittings are stable and in good working order Proper handrails are in place to assist Johns needs Walking to and from bathroom is clutter free Other concerns i might have for John is the risk of him developing a pressure sore. Confused/Immobile clients like John are more susceptible to pressure sores through poor nutrition intake and decreased mobility. Measures put in place by the multidisciplinary team to prevent these sores are pressure relieving cushions, mattresses and regular monitoring, and turning of John as to aid his circulation. The Waterlow scale also plays important role in determining who is at risk of developing a pressure sore. All these measures put in place will enhance the physical well-being of John however as healthcare support workers we must provide holistic care for John involving his social and mental well-being. One aspect of holistic care is ensuring John’s spiritual needs are met. This may vary from individual to individual and as a carer we must never be bias towards a client’s personal belief. John’s dignity is vitally important but this may lack because he sometimes gets confused therefore i must act as an advocate and ensure his rights and dignity are met. Simple measures can include making sure privacy is provided when attending personal hygiene needs. At times John may lack the ability to be able to stand safely. Therefore a hoist may have to be used. This could be a frightening experience for John so as the carer it would be vital to use good communicating skills to reassure him of his safety and dignity by insuring the curtain is drawn at these times. Regular checks of John to ensure he remains properly clothed so as to prevent embarrassment for him or his loved ones during visiting times. As John’s carer I would always explain and involve him in decision making involving his clothing when dressing or the type of food he prefers to eat as not to presume I could choose just because he sometimes gets confused. When a client has ADC the usual treatment is a drug cocktail called highly active antiretroviral therapy (HAART) which reduces the amount of HIV in the blood reducing the damage to the brain. As a carer it is important I monitor the consumption of this medication as John might forget to take it or take too much. Other important factors in treating a person with ADC are to help John stimulate his mind by motivating him with hobbies that he is interested in. It is also important to ensure the family include John in social events such as birthdays, weddings or any event for which he could attend to interact. Interaction, motivation and other therapies that are all beneficial in reorienting a confused client.(WebMD2014) On conclusion by involving John in decision making and implementing the relevant care plans I the carer will ensure holistic safe care and optimise his ability to recover or manage his illness. This is achieved through good communication trough the multidisciplinary team always remembering that John and Johns family are the most important factor of the team. BIBLIOGRAPHY WEB PAGES Centres for disease control and prevention (2014) what is hiv [online],available:http://www.cdc.gov/hiv/basics/whatishiv.html[12/12/2014]. Webmd(2014)hiv and dementia [online],available:http://www.webmd.com/hiv-aids/guide/hiv-dementia[9/12/2014]. COARSE MATERIAL Creative training (2013)†healthcare assistant traineeship†,5n2770:care skills, Dublin:solas. [Type text][Type text][Type text] Does Population Growth Pose Threats To Humanity? Does Population Growth Pose Threats To Humanity? Over the past decades, population growth has grown significantly and the earths resources are not replenishing fast enough to keep up with the growth rate. Increase in population had put more pressure on the earths resources as they are being used more. Excessive population has led to congestion, poor living conditions, pollution, and general environmental degradation. Research Purpose The main purpose of this paper is to determine how population growth is affected the way we live, our environment and consequently, the sustainability of mans activities. i.e. will the effects of these activities have an effect on the capacity of the earth to sustain humanity? Method of inquiry The method of inquiry for this paper will be literature review. Various literatures by different authors will be used to determine whether population growth does pose a threat to humanity. Limitations of the study The study was limited to the effects of population growth on humanity. Working definitions Humanity Refers to the human species Population Number of species inhabiting an area at a specific time Over population Overpopulation refers to the state where a species inhabiting an area put pressure on the ecosystems as the ecosystems can no longer be able to sustain the population Population growth Refers to the increase in the population of a certain area over time. Environmental degradation Refers to the deterioration of the state of the environment due to mans activities. Scope of Inquiry This paper will cover works of various authors who have written on population growth, over population and the effects of population growth on the environment. Literature Review Effects of population growth on the environment Thomas Malthus argued that means of subsistence affected the increase or decrease of a population. Malthus first brought the population problem to attention; he brought up the issue of food supplies and arithmetical ratios. According to Malthus, while population increased geometrically, food resources would only increase arithmetically. Over time, this theory has proven to be true in the sense that population tends to increase if people have the means of subsistence to maintain the population. i.e. as peoples means of subsistence increase, they significantly increase in population. As human population continuously growing, the biggest issue facing the Earth is the collective demand humans put upon it. Increase in the total population also increased consumption of resources. Besides that, excessive population growth is responsible for many of our Planets issues: traffic congestion, poor living conditions, global warming, employment difficulties, hunger, poverty etc.; it also causes environmental pollution and degradation (Wilson). Yet, land, water, mineral and other natural resources are diminishing due to population growth. As such a large population living on Earth and sharing scarcity of resources like water and food. Humans were compelled extract resources to meet their demands, at the same time, use modern technology abusively to modify the environment. Of all the humans who have ever lived, 6.4 percent are alive today. The number of people is overwhelming natural systems, destroying biodiversity, and challenging efforts to control global warming. Because of the increased availability of family-planning services, fertility is declining worldwide-from 2.56 children per woman at present to a projected 2.02 in 2050 (Wenner). Wild fires have become a common phenomenon due to poor land management, increased carelessness by the people, cutting down of trees leaving large tracts of bare land and many other issues like lack of clear policies governing land use. Fresh water is hard to access due to the increased population and destruction of water catchment areas, which has also led to the loss of biodiversity (Shaw 201). Climate change may occur gradually but some of its effects may be irreversible and in some cases, unstoppable. For example, seas levels are rising due to melting of ice. Some areas have become more prone to the effects of earthquakes due to the excavation of these areas in search of fuels. (Herald). Energy use patterns as a result of population growth Food is a form of energy; however, it is also a consumer of fossil fuel that is used in its production, transportation, and preparation. A study calculated the energy intensity of food production from agriculture, transportation, processing, food sales, storage, and preparation for 2007 as 8080  ± 760 trillion BTU. In 1995, approximately 27% of edible food was wasted, and the study concluded from this that 2030  ± 160 trillion BTU of energy were embedded in the 2007 wasted food (6464). While the above figures only reflect the United states, the overall increased energy use in the whole world has increased at an alarming rate. This is due to the increased energy demands for purposes of industrialization and mechanization. Recent food shortages, blamed in part on the growth of the bio-fuels industry, have created a new awareness of the relationship between food and energy. Over last 50 years we have seen increased agricultural productivity thanks to the adoption of new technologies and inputs, which are largely based on fossil fuels. Minimal human labor is therefore being less used and mechanization has been highly adopted. Mechanization of the agriculture sector, improved fertilizers, more resilient crops, and the development of pesticides, all of which rely on fossil fuels, are the reasons for the increased productivity. The food waste figures do not include food wasted on the farm, in fisheries, and during processing and relies on outdated food consumption and waste data, some of which is from the 1970s (Wenner). Because of economic and population growth, the total amount of food production and consumption has grown since the latest food loss study for 1995, and the portion of income Americans spend on food has dropped. From this, the researchers hypothesized that the current amount of food wasted to be higher compared to the USDAs 1995 estimates. If this is true, addressing food waste represents an opportunity for avoided energy consumption. Population growth has led to heavier traffic, rural urban migration causing urban sprawl, increased depletion of natural resources and increased emission of CFC gases that are responsible for the ozone layer depletion. In the United States, immigration by people from the less developed countries is the main cause of increasing population and it is estimated that over the next four decades population growth caused by immigration will account for 82% of the total population growth. Every year, more than a million people achieve permanent residency and become American Citizens (U.S. Census Bureau). As the immigrants move into the United States, they do not change their consumption patterns and they tend to increase the countrys emission in an alarming rate. The environmental impact of a society can be measured by multiplying the number of people by the capita influence and the index of environmental damages caused by people. The environmental damage of the society in this case could involve the power used in lighting and heating, paper factories that use trees to manufacture paper and many other industries that people have put up for economic reasons. This does not necessarily mean that the highest level of development have cause more environmental damage. Lower and sometimes the lowest levels of development underestimate the environmental impact e.g. most of the poor people use fuel wood for their daily uses. This therefore leads to massive cutting down of trees though this may occur in small stages but over a period of time, the damage made could be far much worse than estimated. Higher developments on the other hand may overestimate environmental damage. This is because most of the industries in most countries have environmental poli cies that have been put in place to safeguard the environment. In most cases, higher developments yield more benefits and do less damage to the environment. Human enterprise has significantly grown from the 19th Century. . There is therefore a need to develop policies to help curb this predicament. As standards of living and life expectancy continue increasing, there has been need for more technological innovations and therefore, industries have led to increased carbon emissions and this continues rising. The forests have been cleared to create more space for development and the natural ecosystems have been thrown out of balance. The coral reefs face are now on the verge of extinction as they face stress form pollutants in the ocean, tourism, fishing and carbonate chemistry which is a result of the increased carbon dioxide in the ocean surface waters (Shaw 205). At the lowly levels of industrialization, energy use perhaps underestimates ecological impact. For instance, underprivileged people can cause severe environmental damage through deforestation in search of firewood. At the uppermost development levels, use of energy probably miscalculate environmental impact; for instance, a given quantity of energy use in Japan, Western Europe, or the US, certainly provides additional benefits with less harm than the same amount used in Russia or Poland due to the greater effectiveness and tighter environmental bylaws. Although these countries pose severe dangers due to increased industrialization, developing countries in Africa affect the environment as people expand their farms for food sufficiency. Conclusion A pioneering analysis of the worlds ecosystems reveals a widespread decline in the condition of the worlds ecosystems due to increasing resource demands. According to the World Resources Institute (WRI) if the decline in the Worlds ecosystems continues, human development and the welfare of all species could be greatly affected in a negative way since the ecosystems capacity to produce food, water , maintain the biodiversity and storage of atmospheric carbon and provision of recreation opportunities would be thoroughly compromised (Wilson). To make matters worse, as our ecosystems decline, we are also racing against time since scientists lack baseline knowledge needed to determine properly the conditions of such systems. Population growth has largely been felt in biodiversity where it is now being considered a primary threat (Wilson). This is because, increased population has led to the introduction of exotic species in a bid to satisfy human needs and wants economically and these exotic species are throwing the delicate ecosystem out of balance. Illegal and unregulated hunting, fishing, and trade in wildlife products are also deleting many species (Wilson). Population growth, therefore, can be considered the greatest threat to humanity it is therefore necessary to curb rapid population to be able to manage our environment and live sustainably. Alternative energy sources also need to be established so as to reduce the dependence on bio-fuels. Work Cited Census Bureau. World Population: 1950-2050. June 28, 2010. November 20, 2010 Cuellar, Amanda Webber, Michael. Wasted Food, Wasted Energy: The Embedded Energy in Food Waste in the United States. Environmental Science Technology. 44. 16 (2010): 6464-6469 Herald. Human population growth. January 20, 2004. November 20, 2010. Shaw. Rapid Population Growth and Environmental Degradation: Ultimate versus Proximate Factors. Environmental Conservation, 16(1989): 199-208 Wenner, Jennifer. Population growth. Population growth and resource depletion. January 02, 2009. November 21, 2010 Wilson, E. Environmental Impacts from Unsustainable Population Growth. October 31, 2010. November 20, 2010.

Assassination Of Gaius Julius Caesar :: essays research papers fc

Assassination of Gaius Julius Caesar Caius Julius Caesar, a Roman consul, was a great leader and a terrible dictator. Many of his reforms were excellent, but he also was hungry for the power of Roman Dictator, which would give him absolute power for as long as he required it. Throughout his life he did many things including creating the calendar that we know today, advancing mathematics, and many other scholarly things. When he became dictator in 44 B.C., those in power knew he must be stopped, and so he was assassinated.   Ã‚  Ã‚  Ã‚  Ã‚  Caesar was born in 100 B.C., sometime in July. Around the age of 22, unable to gain a political position in the Forum, he went to Rhodes to study rhetoric. There he became a priest and scholar. During the Next 20-30 years, Caesar became a triumvir (consisting of Crassus, Pompey, and Caesar), governor, and finally sole dictator of Rome.   Ã‚  Ã‚  Ã‚  Ã‚  In 48 B.C. the Roman Senate gave Caesar the power of dictator for one year. During this time he defeated Pompey. In 45 B.C. the Senate made him consul for ten years, but in 44 B.C. after winning his final victory and pacifying the Roman world, Caesar decided to became dictator for life. This prompted Gaius Cassius and Marcus Junius Brutus to plot an assassination to preserve the Roman Republic. On March 15, 44 B.C. Julius Caesar was killed in the Senate house.   Ã‚  Ã‚  Ã‚  Ã‚  The reason behind the assassination of Gauis Julius Caesar was very clear. He just had too much power. Cassius and Brutus knew that if Caesar became the dictator he would destroy the Roman republic. Caesar knew that by becoming the dictator he would have those who did not like him, so he inacted the Sanctity of the Tribunes, which enabled him to be unharmed without dire

Branding strategy for Mobinil Essay

1. Given all the changes in the branding strategy for Mobinil over the years, has the Mobinil brand conveyed a consistent meaning to customers? Is this a benefit or detriment as the mobile service provider business moves forward in Egypt with the entry of Etisalat and Vodafone? In my opinion, Mobinil has conveyed a consistent meaning to customers because even after years of existing, they still focus on their main mission – providing reliable and simple services that increase interaction and improve communication. I believe that entry of Etisalat and Vodafone was a benefit, because even though Mobinil was not a monopoly anymore, it still could learn from competitors and improve their service to satisfy customers’ needs. Mobinil does researches to be aware of competitors’ strengths and weaknesses that help the company to stay successful. 2. What is Mobinil selling? What are customers really buying? Mobinil is selling mobile devices and services. Customers are buying ability to communicate and on-the-go connectivity – core product. They are buying mobile devices and services – actual product. While buying mobile devices, people also get warranties and instructions that help them with using the device – augmented product. 3. Will the many reasons for Mobinil’s success continue to work with the increasing presence of Vodafone and Etisalat? Why or why not? In my opinion Mobinil will still be successful because the company always does researches to know what competitors are doing, so they can provide better service for their customers. Mobinil now is the leader for mobile services in Egypt and I believe they will continue to improve their work because of their successful marketing strategy and customers’ loyalty. 4. What futuristic strategic recommendations would you make to the Mobinil brand managers? Try to meet customer expectations and reach the desired level of excellence. Mobinil should also make more agreements with networks in†¦

Ethical dilemma Essay

In the following, ethical dilemma has been discussed and identified from the given case study. The background for the ethical dilemma has been explained. How the consultant has handled the situation of ethical dilemma and how a learner would have handled it differently, has been given below. ? Ethical Dilemma â€Å"Ethical dilemmas, also known as a moral dilemmas, are situations in which there are two choices to be made, neither of which resolves the situation in an ethically acceptable fashion. In such cases, societal and personal ethical guidelines can provide no satisfactory outcome or the chooser. Ethical dilemmas assume that the chooser will abide by societal norms, such as codes of law or religious teachings, in order to make the choice ethically impossible. † In the given case study, Kindred Todd is also in a situation which is an ethical dilemma. She had just finished her master degree and got a very company to join in. But she did not realize that she had been introduced as an expert on CQI to the potential clients which she discovers by the end of the meeting with the potential clients. She discussed with her boss about the need of the CQI expert but he did not give it an importance and indirectly pushed her to do what the company says. She has now a conflict between her own values(may be religious) which insist her on quitting the job and her personal materialistic needs which do not allow to leave such a good company for her career. Background for Ethical Dilemma â€Å"In a perfect world, businesses and their employees would always do the right thing. Unfortunately, in the real world, ethical dilemmas are a common occurrence in the orkplace. According to the Merriam Webster Dictionary, dilemmas are situations or problems where a person has to make a difficult choice; an ethical dilemma is a problem where a person has to choose between a moral and an immoral act. Employees must deal with pressures to perform and help the company succeed as well as personal temptations to take the easy way out. In the end, workers will likely face many dilemmas in their careers; companies should provide training and information to assist them in making the right decision. † There are many reasons which make the background or the reasons for the ethical dilemma. Employees in organizations undergo in such a situation when they are sometimes under the pressure from management . When they are particularly asked to do something which is un ethical but it goes in the company’s favor. In some cases, some employees become quite ambitious and want to succeed in their life at any cost without considering the concept of being ethical or un-ethical. They just do what akes them towards promotions or higher career. â€Å"Though diversity is an important part of business, some people may not be comfortable with people from different backgrounds and possibly be reluctant to treat them fairly. This kind of discrimination is not only un ethical but illegal and still remains common. † â€Å"Negotiators may also try to bribe their way to a good deal.  While this is illegal in the U. S. , it still sometimes happens; in other nations, it is more common, and sometimes even expected, which can put negotiators in a difficult position. † This means in organizations negotiating tactics are sometimes also the cause of ethical dilemma. ? How the Consultant Handled the Situation from Ethic View Point The consultant raised an objection before the president of the company instead of remaining uiet on the issue that why she had been introduced wrongly as a CQI expert. Moreover, she passed on the exact evaluation of her meeting about the potential clients and stress on the need of an CQI expert in order to deal with the clients. At least, in order to secure the job, she did not pretend that she can do anything they want. The best part was that she did her best to help the clients in the area of quality improvement by going through books and consulting her friends, so much so that she had a consultant behind her, unseen, to help sort out CQI issues. After the assigned work got over, she resigned the company, as she could’t trust the company for future. A View of How the Learner would have Handled the Situation Differently I would have not been, probably so daring to ask the president for the actual requirement of the clients or might not have resigned the job. ? Conclusion In a workplace, ethical dilemmas are quite common. There are different reasons for a worker to become ethical or un ethical. So, the important thing how you win the war between your values and materialistic needs.

Essay on Film Critics, Gone with the wind (1939)

Essay on Film Critics, Gone with the wind (1939) Essay on Film Critics, Gone with the wind (1939) Essay on Film Critics, Gone with the wind (1939)Gone with the Wind is an example of great artwork in the history of the American cinema. David O. Selznick’s version is touching and deep, while Victor Fleming, a virtuous director, even despite the fact that he was replaced by Sam Wood because of the nervous exhaustion, creates his vision of Margaret Mitchell’s story brilliantly. Max Steiner is responsible for gorgeous music which helps to make the right accents and makes the scenes so emotional.Talented actress Vivien Leigh combines all necessary features for Scarlett’s character: tender beauty, real and sometimes childish emotions, intelligence and strong character. She creates such a bright image that Scarlett stays in our thoughts and hearts with her suffering about Ashley, ignorant and even selfish attitude to Rhett and struggle to survive   Ã‚  before and after the Civil War. Rhett Butler of Clark Gable is another bright character. He is torn between his pr agmatic common sense and Scarlett – the woman whom he really loves.The background of the story is the Civil War between the North and the South and Scarlett’s long and twisted way in this movie symbolizes the way of the whole civilization – the Old South. This is a long way of changes and transformations, sometimes dramatic and even dreadful, but very meaningful and necessary as we see at the end of the story. As well as Scarlett restores her broken life from ashes as Phoenix bird, the old southern civilization collapses and   then starts a new page in the united American history.Despite the fact that the end seems not so much optimistic, Scarlett OHara proclaims with hope and confidence: After all, tomorrow is another day.